Ransa

Ransa

How Ransa is using COVID-19 Bot on Workplace from Facebook to share daily prevention tips to avoid the spread of the COVID-19, strengthen work from home skills, and promote mental health
Ransa

ABOUT RANSA

Since 1939, Ransa is the leading logistics operator in Peru with more than 7,000 highly trained and specialized employees to meet the specific requirements of clients in each economic sector, becoming a strategic partner in our customers’ Logistics.

They identify the total costs of logistics activity, simplify the operations and optimize resources, improving the supply chain efficiency, allowing the customer to focus on their core business.

They have operations in Perú, Bolivia, Ecuador, Colombia, El Salvador, Guatemala and Honduras.

CHALLENGE

The ongoing COVID-19 pandemic tested not only their corporate principals, a pivotal part of culture, but also presented other challenges as well. As an organization, how do they transmit calmness in a moment of uncertainty? How do they stay close while working from home? How do they keep going and stay motivated during a time of crisis? How do they make sure that every person feels taken cared for?

The COVID-19 Bot is helping them overcome these challenges and making their team members feel valued by sending specific messages aimed at workers primary concerns without overflowing personal workplace chat inboxes while they all become accustomed to the “new normal”.

SOLUTION

Ransa uses the COVID-19 bot to:

  • Let their team know that Workplace live streams have begun, usually conducted by a member of the C-suite
  • Share daily prevention tips to avoid the spread of the COVID-19, strengthen work from home skills, and promote mental health and general wellbeing
  • The COVID-19 bot is used as an alert mechanism to make sure that certain posts will be seen by everyone

OUTCOME

By using the COVID-19 Bot, Ransa has increased the company’s activity on the platform. Specifically, they have seen an increase in the number of weekly active people, the number of live stream viewers, and engagement on different posts.

How The Bot Helped

Ransa

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